GEO vs SEO: do you need a different agency for AI search?
Short answer
No, you do not need a different agency if yours does both. SEO ranks your links on a results page; GEO gets you named inside AI-generated answers from ChatGPT, Gemini, and Perplexity. The content work overlaps heavily, so one team measuring both channels is simpler and cheaper. DoodleWeb GEO plans are Done for you Core at $1,200 per month, Custom from $2,500 per month scoped on a call, or a quoted program after a booked meeting if you need more domains, languages or channels.
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Credentials
100+ buyer prompts tracked
Across five AI engines
69 AI referral sessions in one week
Measured in GA4 on our own site
5.0 on Clutch and Google
Verified client reviews
BBB Accredited Business
A+ rating
What is the actual difference between GEO and SEO?
SEO
GEO
Goal
Rank links on a results page
Be named inside a generated answer
Where
Google, Bing results pages
ChatGPT, Gemini, Perplexity, Claude, AI Overviews
Core signals
Keywords, backlinks, technical health
Direct answers, schema, entity verification, third-party citations
Measurement
Rankings, organic sessions
Citation tracking per prompt, AI referral sessions in GA4
Page structure
Keyword-optimized copy
Question headings with 40–70 word direct answers
When can one agency do both?
When the agency measures both channels and writes for both. Most pages cited by AI engines already rank well in classic search, so the fundamentals are shared. The GEO layer adds answer-first structure, schema, entity verification, and prompt-level citation tracking. Splitting that across two vendors means duplicated research and conflicting page changes; one team doing both is simpler and cheaper.
Does GEO replace SEO?
No. Buyers still run classic searches, and AI engines lean on pages that already rank. What changes is the share of research that happens inside AI tools before any website visit. The right budget split depends on your market, and we show you the prompt-level data for yours before recommending one.
What does a combined engagement cost?
Done for you · Core
$1,200/mo
One domain, run by our team. You approve, we publish.
Up to 20 buyer questions tracked daily across ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews
One fact-checked answer page drafted per working day, nothing goes live without approval
Schema, llms.txt and robots.txt fixed and kept current
Directory and listing submissions for your category
Monthly citation report with measured lift
Approvals by email, no meetings required
Billed monthly by invoice, card or ACH. Cancel with 30 days' notice.
Most complete
Done for you · Custom
from $2,500/mo
Everything in Core, scaled to your market, with a standing weekly session.
Up to 100 buyer questions tracked daily, all engines including Google AI Mode, with competitor tracking on the brands AI recommends instead of you
Two fact-checked answer pages per working day plus comparison and city pages where they win citations
Weekly LinkedIn posts for the brand and founder, written in your voice
Weekly YouTube answer video embedded on the matching page
Rival coverage: the questions competitors answer that you do not, drafted and queued for approval
Weekly 30-minute working session with Chandan and Dan, shared Slack channel, monthly strategy review
Up to two domains or languages
Scoped on a call, billed monthly by invoice, 3-month initial term.
Need more than Custom covers?
More posts, pages, domains, languages, markets or channels. We scope it with you on a meeting and quote it after the call. There is no checkout for this option.
All offers carry the 90-day AI Search Visibility Guarantee. If your AI visibility doesn't improve in 90 days, you don't pay.
Know what buyers ask. Create what AI cites.
How do we turn real buyer questions into AI visibility?
We pull buyer questions from 10 data sources, run them through a 7-step workflow, and measure the result across 6 AI engines. You stop guessing what content to create, and you see what buyers are asking, where you are missing, and what to publish next.
10 integrated data sources
Search ConsoleProven queries from your own site
AutocompleteLive phrasing from Google and Bing
People Also AskHigh-intent question clusters
LinkedIn postsTopics and language from industry leaders
Competitor citationsWho AI cites instead of you
RedditBuyer questions in their own words
Visitor questionsQuestions asked on your website
Buying committeePersona-specific prompts by role
Query frontierExpansion topics from search data
Client-addedPriority questions your team wants tracked
The 7-step workflow
1Detect.Collect buyer questions across all ten sources.
2Prioritize.Score intent, relevance and business value.
3Measure.Check rankings, citations and competitors across AI engines.
4Diagnose.Find the gaps and missing answers.
5Create.Draft optimized content and improve existing pages.
6Publish.Deploy to your website, LinkedIn and YouTube.
7Improve.Re-check results and refine continuously.
Measured across 6 AI engines:ChatGPTPerplexityClaudeGeminiGoogle AI OverviewsMicrosoft Copilot
What does it cost?
Done for you Core is $1,200 per month. Custom starts from $2,500 per month and is scoped on a call. Programs beyond Custom are quoted after a booked meeting.
Done for you · Core
$1,200/mo
One domain, run by our team. You approve, we publish.
Billed monthly by invoice, card or ACH. Cancel with 30 days' notice.
Most complete
Done for you · Custom
from $2,500/mo
Everything in Core, scaled to your market, with a standing weekly session.
Scoped on a call, billed monthly by invoice, 3-month initial term.
Need more than Custom covers?
More posts, pages, domains, languages, markets or channels. We scope it with you on a meeting and quote it after the call. There is no checkout for this option.
All offers carry the 90-day AI Search Visibility Guarantee. If your AI visibility doesn't improve in 90 days, you don't pay.
SEO optimizes for a ranked list of links on a results page. GEO (generative engine optimization) optimizes for being named inside a generated answer from ChatGPT, Gemini, Perplexity, or Google AI Overviews, where there is no page two.
Do I need a separate agency for GEO?
Not if your agency does both. The content work overlaps heavily, and splitting it across two vendors usually means duplicated research and conflicting page changes. One team that measures both channels is simpler and cheaper.
Does GEO replace SEO?
No. Most pages cited by AI engines already rank well in classic search. GEO builds on SEO fundamentals and adds the answer-first structure, schema, and entity signals the answer layer rewards.
How much does GEO cost compared to SEO?
About the same retainer range. DoodleWeb GEO plans are Done for you Core at $1,200 per month, Custom from $2,500 per month scoped on a call, or a quoted program after a booked meeting if you need more domains, languages or channels, and the same engagement covers classic SEO fundamentals because the work overlaps.
See both channels side by side
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